Showing posts with label HE_CreativeAdvertising. Show all posts
Showing posts with label HE_CreativeAdvertising. Show all posts

Monday, 9 October 2017

Typography Titles.

How to Draw Type and Influence People : An Activity Book  /  Sarah Hyndman. (2017)

686.224 HYN




We are all type consumers and interact with type in our everyday lives. Typefaces in all shapes and sizes evoke an emotional response and trigger associated memories before we've even read the words. How to Draw Type and Influence People shows how we use type to understand different messages. Each typeface is introduced and explained and then creative exercises show the reader how to draw each font and invite them to explore the associations evoked by the styles, to reveal why they have come about and how to create their own versions. Ideal for all those who work with type daily, this book provides an accessible way in to the world of typefaces, for the general reader, but also graphic designers who want to explore fonts in more detail and design their own letterforms.



The visual history of type  /  Paul McNeil.  (2017)

686.22 MCN



'The Visual History of Type' is a comprehensive, detailed survey of the major typefaces produced since the advent of printing with movable type in the mid-fifteenth century to the present day. Arranged chronologically to provide context, more than 320 typefaces are displayed in the form of their original type specimens or earliest printing. Each entry is supported by a brief history and description of key characteristics of the typeface. This book will be the definitive publication in its

Monday, 3 April 2017

This Creative Life: Books for developing your Curatorial Practice and Creative Research


A range of new titles have been recently purchased for the Library, to complement the library's existing holdings and in a direct response to developing the Library Collections for MA Course requirements.

The artist as culture producer : living and sustaining a creative life  /  edited by Sharon Louden.  (2017)
709.22 LOU
When Living and Sustaining a Creative Life was published in 2013, it became an immediate sensation. Edited by Sharon Louden, the book brought together forty essays by working artists, each sharing their own story of how to sustain a creative practice that contributes to the ongoing dialogue in contemporary art. The book struck a nerve how do artists really make it in the world today? Louden took the book on a sixty-two-stop book tour, selling thousands of copies, and building a movement along the way.Now, Louden returns with a sequel: forty more essays from artists who have successfully expanded their practice beyond the studio and become change agents in their communities. There is a misconception that artists are invisible and hidden, but the essays here demonstrate the truth artists make a measurable and innovative economic impact in the non-profit sector, in education, and in corporate environments. The Artist as Culture Producer illustrates how today's contemporary artists add to creative economies through out-of-the-box thinking while also generously contributing to the well-being of others.By turns humorous, heartbreaking, and instructive, the testimonies of these forty diverse working artists will inspire and encourage every reader from the art student to the established artist. With a foreword by Hyperallergic cofounder and editor-in-chief Hrag Vartanian, The Artist as Culture Producer is set to make an indelible mark on the art world redefining how we see and support contemporary artists.Louden will be undertaking another book tour, with stops across the United States and even into Australia. More information and tour dates can be found online at www.livesustain.org.
 
Conceptual design for interactive systems : designing for performance and user experience  /  Avi Parush.  (2015)
004.019 PAR
Conceptual Design for Interactive Systems: Designing for Performance and User Experience provides readers with a comprehensive guide to the steps necessary to take the leap from research and requirements to product design. The text presents a proven strategy for transforming research into a conceptual model, discussing the iterative process that allows users to build the essential foundation for a successful interactive system, while also taking the users’ mental model into consideration. Readers will gain a better understanding of the framework they need to perceive, understand, and experience their tasks and processes in the context of their products. The text is ideal for those seeking a proven, innovative strategy for meeting goals through intuitive and effective thinking. Provides a practical, guiding approach that can be immediately applied to everyday practice and study.
Complete analysis and explanation of conceptual modeling and its value
Discusses the implications of effective and poor conceptual models
Presents a step-by-step process, allowing users to build the essential foundation for a successful interactive system

Design : the invention of desire  /  Jessica Helfand.  ([2016])
745.4 HEL
A compelling defense for the importance of design and how it shapes our behavior, our emotions, and our lives Design has always prided itself on being relevant to the world it serves, but interest in design was once limited to a small community of design professionals. Today, books on "design thinking" are best sellers, and computer and Web-based tools have expanded the definition of who practices design. Looking at objects, letterforms, experiences, and even theatrical performances, award-winning author Jessica Helfand asserts that understanding design's purpose is more crucial than ever. Design is meaningful not because it is pretty but because it is an intrinsically humanist discipline, tethered to the very core of why we exist. For example, as designers collaborate with developing nations on everything from more affordable lawn mowers to cleaner drinking water, they must take into consideration the full range of a given community's complex social needs. Advancing a conversation that is unfolding around the globe, Helfand offers an eye-opening look at how designed things make us feel as well as how-and why-they motivate our behavior.

Empathy : why it matters, and how to get it  /  Roman Krznaric.  (2015)
152.41 KRZ
Influential popular philosopher Roman Krznaric argues our brains are wired for social connection: empathy is at the heart of who we are. It's an essential, transforming quality we must develop for the 21st Century. Through encounters with actors, activists, groundbreaking designers, undercover journalists, nurses, bankers and neuroscientists, Krznaric defines a new breed of adventurer. He sets out the six life-enhancing habits of highly empathic people, whose skills enable them to connect with others in extraordinary ways. Empathy has the power to transform relationships, from the personal to the political. Krznaric contends that, as we move on from an age of introspection, empathy will be key to fundamental social change - making this book a manifesto for revolution.

The hidden pleasures of life : a new way of remembering the past and imagining the future  /  Theodore Zeldin.  (2016)
158.2 ZEL
The story of a search for a new art of living. How can one escape from work colleagues who are bores and from organisations that thrive on stress? What new priorities can people give to their private lives? When the romantic ideal is disappointing, how else can affections be cultivated? If only a few can become rich, what substitute is there for dropping out? If religions and nations disagree, what other outcomes are possible beyond strife or doubt? Where there is too little freedom, what is the alternative to rebellion? When so much is unpredictable, what can replace ambition?

Questions include: What is the great adventure of our time? What is a wasted life? How can people lose their illusions about themselves? What alternatives are there to being a rebel? What can the poor tell the rich? What could the rich tell the poor? How many ways of committing suicide are there? How can an unbeliever understand a believer? How can a religion change? How can prejudices be overcome? How can one think about the future, without trying to predict it or worrying about it? Is ridicule the most effective form of non-violent protest? How does one acquire a sense of humour? What stops people feeling completely at home in their own country? How many nations can one love at the same time? Why do so many people feel unappreciated, unloved and not fully alive? How else might women and men treat one another? What can replace the shortage of soul-mates? Is another kind of sexual revolution achievable? What can artists aim for beyond self-expression? What is more interesting than becoming a leader? What is the point of working so hard? Are there more amusing ways of earning a living? What else can one do in a hotel? What more can the young ask of their elders? Is remaining young at heart enough to avoid becoming old? What is worth knowing? What does it mean to be alive? Where can one find nourishment for the mind?

Making futures : marginal notes on innovation, design, and democracy  /  edited by Pelle Ehn, Elisabet M. Nilsson, and Richard Topgaard.  ([2014])
303.483 EHN
Innovation and design need not be about the search for a killer app. Innovation and design can start in people's everyday activities. They can encompass local services, cultural production, arenas for public discourse, or technological platforms. The approach is participatory, collaborative, and engaging, with users and consumers acting as producers and creators. It is concerned less with making new things than with making a socially sustainable future. This book describes experiments in innovation, design, and democracy, undertaken largely by grassroots organizations, non-governmental organizations, and multi-ethnic working-class neighborhoods. These stories challenge the dominant perception of what constitutes successful innovations. They recount efforts at social innovation, opening the production process, challenging the creative class, and expanding the public sphere. The wide range of cases considered include a collective of immigrant women who perform collaborative services, the development of an open-hardware movement, grassroots journalism, and hip-hop performances on city buses. They point to the possibility of democratized innovation that goes beyond solo entrepreneurship and crowdsourcing in the service of corporations to include multiple futures imagined and made locally by often-marginalized publics. ContributorsMans Adler, Erling Bjorgvinsson, Karin Book, David Cuartielles, Pelle Ehn, Anders Emilson, Per-Anders Hillgren, Mads Hobye, Michael Krona, Per Linde, Kristina Lindstrom, Sanna Marttila, Elisabet M. Nilsson, Anna Seravalli, Pernilla Severson, Asa Stahl, Lucy Suchman, Richard Topgaard, Laura Watts

Material synthesis : fusing the physical and the computational  /  guest editor, Achim Menges.  (2015)
721.04 MEN
Material Synthesis: Fusing the Physical and the Computational Guest–edited by Achim Menges
A new understanding of the material in architecture is fast emerging. Designers are no longer conceiving of the digital realm as separate from the physical world. Instead computation is being regarded as the key interface for material exploration and vice versa. This represents a significant perceptual shift in which the materiality of architecture is no longer seen to be a fixed property and passive receptor of form, but is transformed into an active generator of design and an adaptive agent of architectural performance. In stark contrast to previous linear and mechanistic modes of fabrication and construction, materialisation is now beginning to coexist with design as explorative robotic processes. This represents a radical departure from both the trite modernist emphasis on ′truth to materials′ and the dismissal of materials by the previous generation of digital architects.

The issue features designers, researchers and thinkers that are at the forefront of exploring new modes of material enquiry and its deep interrelationship with technology, biology and culture. Through their work, which unfolds from multifaceted alliances between the fields of design, engineering and natural sciences, it seeks to trace the emergence of a novel material culture in architecture.

Architectural and engineering contributors include: Sean Ahlquist, Martin Bechthold, Philippe Block, Karola Dierichs, Jan Knippers, Achim Menges, Neri Oxman, Steffen Reichert and Tobias Schwinn.
Scientific and philosophical perspectives provided by: Mario Carpo, Manuel De Landa, Neil Gershenfeld and Thomas Speck.
Features the design research of: Harvard′s Material Processes and Systems Group, MIT′s Mediated Matter Group and Stuttgart University′s Institute for Computational Design.

Photography and the art of chance  /  Robin Kelsey.  (2015)
770 KEL
As anyone who has wielded a camera knows, photography has a unique relationship to chance. It also represents a struggle to reconcile aesthetic aspiration with a mechanical process. Robin Kelsey reveals how daring innovators expanded the aesthetic limits of photography in order to create art for a modern world.

Photography and collaboration : from conceptual art to crowdsourcing  /  Daniel Palmer.  (2017)
770 PAL
Photography and Collaboration offers a fresh perspective on existing debates in art photography and on the act of photography in general. Unlike conventional accounts that celebrate individual photographers and their personal visions, this book investigates the idea that authorship in photography is often more complex and multiple than we imagine - involving not only various forms of partnership between photographers, but also an astonishing array of relationships with photographed subjects and viewers. Thematic chapters explore the increasing prevalence of collaborative approaches to photography among a broad range of international artists - from conceptual practices in the 1960s to the most recent digital manifestations. Positioning contemporary work in a broader historical and theoretical context, the book reveals that collaboration is an overlooked but essential dimension of the medium's development and potential.

Platform revolution : how networked markets are transforming the economy - and how to make them work for you  /  Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary.  ([2016])
658.872 PAR
Facebook, PayPal, Alibaba, Uber-these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms use technology to match producers and consumers in a multisided marketplace, unlocking hidden resources and creating new forms of value. When a company like Uber connects drivers with passengers, everybody wins- except traditional taxi companies, which are scrambling to survive. Assumptions about operations, finance, strategy and innovation all change. Platform Revolution explores the what, how and why of this revolution and provides the first "owner's manual" for creating a platform marketplace. Revealing the strategies behind some of today's rising platforms, the authors explain how entrepreneurs-and traditional companies- can thrive in this new world. In cases as diverse as shoes, spices, dating, energy, home appliances and education, Platform Revolution provides the essential guide to unlocking the potential of an economic landscape transformed.

Researching creative learning : methods and issues  /  edited by Pat Thomson and Julian Sefton-Green.  (c2011)
371.102 THO
It is a common ambition in society and government to make young people more creative. These aspirations are motivated by two key concerns: to make experience at school more exciting, relevant, challenging and dynamic; and to ensure that young people are able and fit to leave education and contribute to the creative economy that will underpin growth in the twenty-first century.
Transforming these common aspirations into informed practice is not easy. It can mean making many changes:
turning classrooms into more exciting experiences;
introducing more thoughtful challenges into the curriculum;
making teachers into different kinds of instructors;
finding more authentic assessment processes;
putting young people’s voices at the heart of learning.
There are programmes, projects and initiatives that have consistently attempted to offer such change and transformation. The UK programme Creative Partnerships is the largest of these, but there are significant initiatives in many other parts of the world today, including France, Norway, Canada and the United States. This book not only draws on this body of expertise but also consolidates it, making it the first methodological text exploring creativity.
Creative teaching and learning is often used as a site for research and action research, and this volume is intended to act as a textbook for this range of courses and initiatives. The book will be a key text for research in creative teaching and learning and is specifically directed at ITE, CPD, Masters and doctoral students.

Smart textiles for designers : inventing the future of fabrics  /  Rebeccah Pailes-Friedman.  (2016)
677.0283 PAI
Smart Textiles for Designers introduces the different qualities and properties that can be embedded in, integrated with, and applied to fabrics and looks at the different contexts in which these smart textiles can be used, from healthcare to haute couture, firefighting to sportswear. A survey of specific fabrics grouped by properties provides a core reference section and a palette for the designer to work from. The book also examines five different design approaches and features interviews with leading designers and design teams, showing their processes and working methods.

Stained glass work : a text-book for students and workers in glass  /  by C. W. Whall ; with diagrams by two of his apprentices and other illustrations ; with an introduction by Peter Cormack.  (2010)
748.50282 WHA
A Text-Book for Students and Workers in Glass by the artist Christopher Whitworth Whall, first published in 1905 in the Artistic Crafts Series of Technical Handbooks.

Tomorrow's world : a look at the demographic and socio-economic structure of the world in 2032  /  Clint Laurent.  ([2013])
304.60905 LAU
How the world′s demographic and socio–economic landscape will change over the next two decades
Tomorrow′s World maps out the world′s near future through the lens of demography, dealing with issues of health and wealth; death and taxes; buying and selling; education and progress; and how and where we choose to live. The last century saw the world′s population quadruple, the emergence of mega–cities and increased urbanisation, and large changes in fertility, mortality, healthcare, education, and income. The world we live in today was profoundly shaped by those changes. This book looks at what′s happening now and how demographic changes will reshape the twenty–first century. It highlights the most significant current demographic realities and explains the implications they′ll have for our near future. If you run a business, manage a brand, or just want to know what the future looks like, Tomorrow′s World is a must–read.

A vitally important look at demographic trends how they will effect labour, education, population, economics, and business in this century. Written by the founder and Managing Director of Global Demographics Ltd., a leading demographic agency that consults with companies on market and business planning. If you ever wanted to know what tomorrow′s world will look like, you have to start by looking at the world today. This book reveals how the experts expect our socio–economic landscape to evolve, identifying threats and opportunities along the way.

Unflattening  /  Nick Sousanis.  (2015)
741.501 SOU
The primacy of words over images has deep roots in Western culture. But what if the two are inextricably linked, equal partners in meaning-making? Written and drawn entirely as comics, Unflattening" is an experiment in visual thinking. Nick Sousanis defies conventional forms of scholarly discourse to offer readers both a stunning work of graphic art and a serious inquiry into the ways humans construct knowledge. Unflattening "is an insurrection against the fixed viewpoint. Weaving together diverse ways of seeing drawn from science, philosophy, art, literature, and mythology, it" uses the collage-like capacity of comics to show that perception is always an active process of incorporating and re-evaluating different vantage points. While its vibrant, constantly morphing images occasionally serve as illustrations of text, they more often connect in nonlinear fashion to other visual references throughout the book. They become allusions, allegories, and motifs, pitting realism against abstraction and making us aware that more meets the eye than is presented on the page. In its graphic innovations and restless shape-shifting, Unflattening "is meant to counteract the type of narrow, rigid thinking that Sousanis calls flatness. Just as the two-dimensional inhabitants of Edwin A. Abbott s novella Flatland" could not fathom the concept of upwards, Sousanis says, we are often unable to see past the boundaries of our current frame of mind. Fusing words and images to produce new forms of knowledge, Unflattening" teaches us how to access modes of understanding beyond what we normally apprehend."

The upstarts : how Uber, Airbnb and the killer companies of the new silicon valley are changing the world  /  Brad Stone.  (2017)
658.11 STO
Ten years ago, the idea of getting into a stranger’s car, or walking into a stranger’s home, would have seemed bizarre and dangerous, but today it’s as common as ordering a book online. Uber and Airbnb are household names: redefining neighbourhoods, challenging the way governments regulate business and changing the way we travel. In the spirit of iconic Silicon Valley renegades like Steve Jobs and Bill Gates, a new generation of entrepreneurs is sparking yet another cultural upheaval through technology. They are among the Upstarts, idiosyncratic founders with limitless drive and an abundance of self-confidence. Young, hungry and brilliant, they are rewriting the traditional rules of business, changing our day-to-day lives and often sidestepping serious ethical and legal obstacles in the process. The Upstarts is the definitive account of a dawning age of tenacity, creativity, conflict and wealth. In Brad Stone’s highly anticipated and riveting account of the most radical companies of the new Silicon Valley, we find out how it all started, and how the world is wildly different than it was ten years ago.

Visual, narrative and creative research methods : application, reflection and ethics  /  Dawn Mannay.  (2015)
300.72 MAN

Visual research methods are quickly becoming key topics of interest and are now widely recognised as having the potential to evoke emphatic understanding of the ways in which other people experience their worlds. Visual, Narrative and Creative Research Methods examines the practices and value of these visual approaches as a qualitative tool in the field of social science and related disciplines. This book is concerned with the process of applying visual methods as a tool of inquiry from design, to production, to analysis and dissemination. Drawing on research projects which reflect real world situations, you will be methodically guided through the research process in detail, enabling you to examine and understand the practices and value of visual, narrative and creative approaches as effective qualitative tools.

Key topics include: techniques of data production, including collage, mapping, drawing and photographs; the practicalities of application; the positioning of the researcher; interpretation of visual data; images and narratives in public spaces; evaluative analysis of creative approaches.

  

 Browse Our Shelves
There may be times when you simply want to browse the library’s shelves for books on particular topics – the useful shelfmarks below will help you.
Don’t forget that we are here to help you. Just ask at the Library Counter if you need help getting started.
§  001.4 Research methodologies and study skills
§  121.68 Structuralism
§  150.195 Psychology
§  170 Ethics
§  190 Philosophers A-Z
§  200 Religion
§  302.23 Media studies
§  303.483 Digital culture
§  305.4 Feminism
§  305.3 Queer theory
§  305.8 Race and ethnography
§  306 Consumer culture and anthropology
§  321 Political systems
§  325.3 Colonialism and imperialism
§  330 Capitalism and economics
§  335 Socialism
§  335.4 Marxism
§  370 Educational theory
§  701 Art theory and criticism
§  701.09047 Aesthetics
§  701.4 Semiotics
§  707 Art education
§  708 Curatorship
§  801.95 Literary theory and poetics
Art Theory and History
§  701.0904 Twentieth century art theory
§  701.09047 Aesthetics
§  701.0905 Twenty-first century art theory
§  701.4 Semiotics
§  707 Art education
§  708 Curatorship
§  709.04 Twentieth century art history
§  709.05 Twenty-first century art history
§  770.1 Photography theory
§  791.43 Film theory
Artists A-Z
§  709.2 Multi-disciplinary artists A-Z
§  730.92 Sculptors A-Z
§  750.92 Painters A-Z
§  769.092 Printmakers A-Z
§  779 Photographers A-Z
§  709.22 Video artists A-Z
International Contemporary Art
§  709.394 Middle East
§  709.410904-05 Britain
§  709.430904-05  Germany
§  709.440904-05  France
§  709.510904-05 China
§  709.520904-05 Japan
§  709.540904-05 India
§  709.730904-05 America
§  709.80904-05 Latin America
Genre and Theme
§  700.285 Electronic and digital art
§  702.8112 Performance art and the body
§  709.04073 Sound art
§  710 Public art
§  710.05 Graffiti and street art
§  735.23 Installation art
§  741.34 Anatomy and life-drawing

Tuesday, 14 February 2017

A Small Selection of Brand New Great Graphic Design Books to Borrow from the Library

Graphic design in urban environments
302.23 HAR
Graphic Design in Urban Environments introduces the idea of a category of designed graphic objects that significantly contribute to the functioning of urban systems. These elements, smaller than buildings, are generally understood by urban designers to comprise such phenomena as sculpture, clock towers, banners, signs, large screens, the portrayal of images on buildings through "smart screens,†? and other examples of what urban designers call "urban objects.†?The graphic object as it is defined here also refers to a range of familiar things invariably named in the literature as maps, street numbers, route signs, bus placards, signs, architectural communication, commercial vernacular, outdoor publicity, lettering, banners, screens, traffic and direction signs and street furniture. One can also add markings of a sports pitch, lighting, bollards, even red carpets or well dressings.
By looking at the environment, and design and deconstructing form and context relationships, the defining properties and configurational patterns that make up graphic objects are shown in this book to link the smallest graphic detail (e.g. the number 16) to larger symbolic statements (e.g. the Empire State Building). From a professional design practice perspective, a cross section through type, typographic, graphic and urban design will provide a framework for considering the design transition between alphabets, writing systems, images (in the broadest sense) and environments.


Arabic for designers
686.21927 BOU
"With more than 200 examples of the best in contemporary Arabic typography and graphic design, Arabic for Designers is an illustrated primer on how to work with Arabic and understand and respect its cultural nuances. The worlds of business and communications rely more and more on the cross-hybridization of Latin and Arabic graphic design approaches. As the book reveals, it is a process that can yield incredibly innovative, beautiful and successful results. Without the proper knowledge, however, creative campaigns and endeavors, not to mention the money invested for such efforts, can easily be lost." "Visual examples and case studies span the range of graphic design applications - newspaper and television news typefaces, book jacket designs, logotype conversions, posters and art. Designers of all sorts will have a guide to proceed with their own projects. Arabic for Designers is the first book of its kind to delve into these issues in a way that makes itself useful for non-Arabic speaking graphic designers regardless of their industry, ability or level of experience."

The graphic design idea book : inspiration from 50 masters
741.6 HEL
This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.

Cut that out : contemporary collage in graphic design
702.812 DRM
Curated by Ryan Doyle and Mark Edwards, who work together under the name of DR.ME, Cut That Out focuses on the compositions of 50 leading designers and studios from 15 different countries for whom collage has been the key to creating vibrant, effective work – among them Hort, Paul Sahre and atelier bingo. As well as the diverse, cutting-edge work featured throughout, each profile includes a Q&A with the artist that serves to both put the work in context and highlight the visual differences between each designer by exploring their varying methods and attitudes towards to Cut That Out is a rich seam of inspiration to be mimed by all students and graphic designers who wish to explore the creative possibilities of collage in their work.

Naïve : modernism and folklore in contemporary graphic design
741.6 KLA
"A minimalist design vocabulary is currently being reinvented by a troop of young graphic designers who are rediscovering the stylistic elements reminiscent of classic graphic design such as silkscreen printing, classical typography and folk art and integrating them into their work. Naive documents this extraordinary renaissance of Classic Modernism, from the 1940s to 1960s, in contemporary graphic design."

Graphic design thinking : beyond brainstorming
741.6 LUP
Creativity is more than an inborn talent; it is a hard-earned skill, and like any other skill, it improves with practice. Graphic Design Thinking: How to Define Problems, Get Ideas, and Create Form explores a variety of informal techniques ranging from quick, seat-of-the-pants approaches to more formal research methods for stimulating fresh thinking, and ultimately arriving at compelling and viable solutions. In the style with which author Ellen has come to been known hands-on, up-close approach to instructional design writing brainstorming techniques are grouped around the three basic phases of the design process: defining the problem, inventing ideas, and creating form. Creative research methods include focus groups, interviewing, brand mapping, and co-design. Each method is explained with a brief narrative text followed by a variety of visual demonstrations and case studies. Also included are discussions with leading professionals, including Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Abott Miller, Christoph Niemann, Paula Scher, and Martin Venezky, about how they get ideas and what they do when the well runs dry. The book is directed at working designers, design students, and anyone who wants to apply inventive thought patterns to everyday creative challenges.

Graphic design : the new basics
741.6 POY
Seven years after the publication of Graphic Design: The New Basics, coauthors Ellen Lupton and Jennifer Cole Phillips have updated the book with current content and extended key sections. The revised and updated edition will replace 64 pages of the original book with new content and include 16 additional pages, featuring new examples of student and professional work throughout the book, new chapters on Visualizing Data, Typography, Modes of Representation, and Gestalt Principles, as well as additional material for the chapters on Color, Herarchy, and Grids and expanded didactic material throughout.

The graphic edge
741.6 POY
Want inspiration? Pick up this book. Examples, and there practically is nothing else but examples, range from 'cool', accessible graphics to 'raw', outrageous designs.
I bought the book to help inspire me with ideas for the presentation of architectural design projects in a business environment.


Becoming a design entrepreneur : how to launch your design-driven ventures from apps to zines
741.6068 HEL
Any designer who runs a studio, office, or firm is entrepreneurial. In fact, anyone with a studio already has an infrastructure for entrepreneurial content development, and with the technological developments over the last few decades, there are more opportunities now than ever. The use of computers has allowed not only new tools for creating design, but also enables makers with entirely new ways to prototype, promote, and sell their products. Becoming a Design Entrepreneur is the guide for these designers and a breakdown of the prospects and challenges they face. Topics include: *Methods for launching a venture into the market *Tips on presentation, pitch and public relations *How to legally protect intellectual property *Ways to do effective research, and crowd source *How to benefit from social media *Sources for funding and investment and incubators *Case studies from successful and startup entrepreneurs. The ability to produce and market has helped to reposition graphic design in the new entrepreneurial economy, in which graphic design entrepreneurs are constantly raising design bars and standards. Everyone harbors at least one viable product idea, and designers can be "social entrepreneurs," creating campaigns or events that serve the greater good aside from profit-making. Readers will learn to grow as innovators and creators from Becoming a Design Entrepreneur. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Graphic design rants and raves : bon mots on persuasion, entertainment, education, culture, and practice
741.609 HEL
"From commercial advertising to government institutions to cultural revolution, from the objects that push design forward to those that seep into the everyday, Graphic Design Rants and Raves is an exploration of how visual design has arrived in the twenty-first century"

Obey - covert to overt : the under/over-ground art
741.6092 FAI
The seminal artist's recent art and poster works, and his triumphant return to his street-art roots with murals, all in work never before published. Shepard Fairey rose out of the skateboarding scene, creating his Andre the Giant Has a Posse sticker campaign in the late '80s, and has since achieved a mainstream recognition that most street artists never find. Fairey's Hope poster, created during Obama's 2008 presidential campaign, is arguably the most iconic American image since Uncle Sam. Fairey has become a pop-culture icon himself, though he has remained true to his street-art roots. OBEY: Covert to Overt showcases his most recent evolution from works on paper to grander art installations, cross-cultural artworks, and music/art collaborations. The book also includes his ubiquitous streetwear and chronicles his return to public artworks. His signature blend of politics, street culture, and art makes Fairey unlike any other subculture/street artist working today. This book showcases the significant amount of art he has created the last several years: street murals, mixed-media installations, art/music events, countless silk screens, and work from his extremely successful OBEY brand.

Paul Rand - a designer's art
741.6092 RAN
Paul Rand was one of the world's leading graphic designers. Here he describes his work with the same precision, economy and passion that he displays in his graphic designs, seeking to help us to understand the nature of his relationships with his clients, his audience and his art.

Book of ideas : a journal of creative direction and graphic design
741.6092 MAL
Book of Ideas is just that: an outpouring of what one creative director and designer has discovered from many years working in the strange and endlessly fascinating world of the creative industry. Sharing advice on everything from inspiration to inbox control, facing your fears, finding happiness in your work, the art of self-promotion and beating creative block. It is also illustrated with some of the most important and resonant portfolio projects. Book of Ideas is an invaluable tool to any creative at any stage in their career.