Wednesday, 14 September 2016

News from the Library for Students of Fashion, Printed Textiles & Fashion, Media & Marketing

The Library has been very busy over the summer installing a New Library Management System. This has allowed the Library to re-look at some of its policies in the hope to improve its services to users.

NEW LOAN ENTITLEMENTS:
All students are now entitled to borrow up to 10 items at any one time. In addition Headphones, Laptops and Visual Rulers are available to borrow (For use in the Library only).

HELP TO AVOID OVERDUE FINES:
2 days prior to the item being due back to the library you will receive an email. This is to remind you about your items on loan and that you need to return the items or renew them. If you would like to keep using them, please click on the blue web-link in the e-mail. This will take you straight to your Library account where you can click on a renew button to extend the date on your library loans. You can do this up to five times before you have to physically bring to item into the Library to renew. 

From your Library Account page you can also search the Library catalogue.  Hopefully the new e-mail alert system will help you avoid overdue Library Fines

If you need help logging into your Library account, searching the Library Catalogue or reserving books please ask at the Library counter; and we will be happy to help.  Equally if you need help in accessing the Library’s databases please just ask.

NEW LIBRARY STUDY AREAS:
The Library’s space has been slightly re-organised, in addition to the main Library there are now two quiet study rooms; one is for complete silent study and the other is for quiet study, where quiet conversation will be allowed.

Click HERE to explore the new look Library catalogue.

NEW LIBRARY BOOKS FOR STUDENTS OF FASHION, PRINTED TEXTILES AND FASHION, MEDIA & MARKETING.

Sewing techniques are sometimes overlooked in the design process but acquiring these skills can be transformational. The ability to turn a two-dimensional design into its three-dimensional realization comes from having mastered basic sewing techniques. Sewing Techniques simplifies the often complex techniques that lie behind this process by arming designers with the precise information and skills needed to undertake each task. Designers who develop a basic understanding of the processes involved in sample and garment construction often produce successful outcomes based on a more experimental and creative approach applied during the product development process. Developing a sample folio and being able to refer to samples and develop them according to each individual design project is a process that requires experimentation and creative thought underpinned by a basic understanding of sewing techniques. This book explores the essential equipment needed - from fabric types to diagrams identifying component parts of a sewing machine, to machine operation. Throughout each process, clear diagrams accompanied by explanatory description panels allow readers to achieve the best possible results, including how to troubleshoot problems that may be encountered before and during sewing. Each section concludes with a project, progressing from easy to challenging. Fabrics for each project give designers the opportunity to handle different fabric types and understand the complexities of sourcing and selecting. Mastering the basic principles covered in Sewing Techniques will enable both fashion students and the contemporary craft-worker to develop their techniques with a view to becoming creative practice-based professionals. 

Drawing Fashion celebrates a unique collection of some of the most remarkable fashion illustrations from the twentieth and twenty-first centuries. These original works define the fine art of illustrating fashion, from the collections of Chanel, Dior, Comme des Garcons and Poiret as well as Victor and Rolf, Lacroix and McQueen. This catalogue, which accompanies the exhibition at the Design Museum in London, showcases fashion illustrators at their creative heights: Lepape at the beginning of the century, Gruau in the 40's and 50's, Antonio throughout the 60s, 70s and 80s, to current artists Mats Gustafson, Aurore de La Morinerie and Francois Berthoud. The illustrations reflect not only the spirit and the style of the decades but also the wider social and cultural changes of the century.

This book offers a thorough grounding in the principles of fashion design, describing the qualities and skills needed to become a fashion designer, examining the varied career opportunities available and giving a balanced inside view of the fashion business today. Subjects covered include how to interpret a project brief; building a collection; choosing fabric; fit, cutting and making techniques; portfolio presentation, and fashion marketing and economics. This third edition has been totally redesigned and extensively updated, with new images showing the latest fashion trends and coverage of new techniques.

The Origins of Italian Fashion examines the history of Italian fashion from the beginning of the twentieth century, when the Lombard tailor Rosa Genoni created the first Italian fashion house independent from the prevailing French style, to World War II, when the Fascist regime co-opted fashion as a propaganda tool. Illustrated with archive material from the designers and the earliest Italian fashion magazines, this book concentrates on the most important designers from the early years of Italian fashion. From Gabriella di Robilant, the Italian 'inventor' of sportswear fashion, to Salvatore Ferragamo and his famous orthopaedic shoes, to Elsa Schiaparelli, the first great protagonist of Italian style, these designers' influence continues to be felt today.

This entertaining A to Z follows the success of the popular V&A guides to Style and Hollywood Style. Compiled by Kate Bethune, it brings together style tips, pithy advice and engaging opinions in a beautiful book that will make a perfect present for anyone getting ready for a wedding, or indeed recovering from one. Where fashion has always moved on swiftly from season to season, bridal wear can keep a trend or style current for several years or longer - maintaining perennial favourites and occasional revivals. Concentrating on wedding style, but also featuring thoughts on etiquette and history, this book captures some of the abiding wisdom and witticisms that surround the Happy Day.

In more than 2,000 issues, British Vogue magazine has acted as a cultural barometer, putting fashion in the context of the larger world in which we live - how we dress, how we entertain, what we eat, listen to, watch, who leads us, excites us and inspires us. The century's most talented photographers, illustrators and artists have contributed to it. In Lee Miller it had, unexpectedly, its own war photographer; in Norman Parkinson, Cecil Beaton, David Bailey, Snowdon and Mario Testino the greatest portrait and fashion photographers of their generation; and in Beaton and Irving Penn two giants of twentieth-century photography. From 1892, American Vogue chronicled the life of beautiful people - their clothes, parties, houses and habits - and the magazine was exported for intrigued British readers. In 1916, when the First World War made transatlantic shipments impossible, its proprietor, Conde Nast, authorised a British edition. It was an immediate success, and over the following ten decades of uninterrupted publication continued to mirror its times - the austerity and optimism that followed two world wars, the 'Swinging London' scene of the sixties, the radical seventies, the image-conscious eighties - and in its second century remains at the cutting edge of photography and design. Decade by decade, Vogue 100: A Century of Style celebrates the greatest moments in fashion, beauty and portrait photography. Illustrated throughout with well-known images, as well as the less familiar and recently rediscovered, the book focuses on the faces that shaped the cultural landscape: from Matisse to Bacon, Freud and Hirst, from Dietrich to Paltrow, from Fred Astaire to David Beckham, from Lady Diana Cooper to Lady Diana Spencer. It features the fashion designers who defined the century - Dior, Galliano, Balenciaga, Saint Laurent, McQueen - and explores more broadly the changing form of the twentieth-century woman.

Spanning four centuries, the V&A's Fashion Collection is the most comprehensive in the world, housing unrivalled collections of dress, accessories, shoes and hats from the seventeenth century to the present day. This concise volume perfectly encapsulates the collection, from rare eighteenth-century gowns and exquisite eighteenth-century bodices to 1930s evening wear, post-war couture and show-stopping ensembles by contemporary designers. Fashion designers represented include Charles Frederick Worth, Madeleine Vionnet, Cristobal Balenciaga, Coco Chanel, Christian Dior, Mary Quant, Stephen Jones, Vivienne Westwood and Alexander McQueen.

The Ambassador has been described as 'probably the most daring and enterprising trade magazine ever conceived'. With the motto 'Export or Die!', the magazine was renowned for its innovative design and adventurous editorial approach in promoting British manufacturing in the post-war period. This book takes a detailed look at the background and impact of The Ambassador. The magazine was driven by the vision of its founder Hans Juda and his wife, Elsbeth, who was responsible for much of the magazine's striking photography. Focusing on the perceived strengths of British industry, they set up ambitious photo shoots to showcase the latest couture fashions by the likes of Charles Creed and Victor Stiebel. The magazine promoted fine art as an inspiration for design, and commissioned artists such as John Piper and Henry Moore for their covers.

At its very essence, textile art is about mark-making. As an artist would use a pencil, an embroiderer or quilter can use stitch to make marks on fabric - a fundamental creative act. The making of marks often starts and underpins the entire design process, and a textile artwork is usually made up of repeated stitched marks. This fascinating book shows how marks can be used in textile work, both simple and complex, and explores the crossover between stitch and drawing. Author Helen Parrott is well known for her strongly graphic textile art, which uses marks to stunning visual effect. The book is divided into the types of marks that can be made on fabric, varying in complexity, arrangement and 'feel' - single, grouped, massed, regular, irregular, calligraphic, permanent, transient, and so on. It covers both hand and machine stitch, which make very different types of mark and between them offer limitless potential for mark-making, used both separately and together. It aims to help you take inspiration from the world around you to create marks, develop your own mark-making skills and strengthen your personal creative voice, and is an essential book for any textile artist.

The fastest, easiest, most comprehensive way to learn Adobe Photoshop CC Classroom in a Book(R), the best-selling series of hands-on software training workbooks, offers what no other book or training program does-an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts. Adobe Photoshop CC Classroom in a Book contains 14 lessons that cover the basics, providing countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you. Purchasing this book gives you access to the downloadable lesson files you need to work through the projects in the book, and to electronic book updates covering new features that Adobe releases for Creative Cloud customers. For access, goto www.peachpit.com/redeem and redeem the unique code provided inside this book. "The Classroom in a Book series is by far the best training material on the market. Everything you need to master the software is included: clear explanations of each lesson, step-by-step instructions, and the project files for the students." Barbara Binder, Adobe Certified Instructor Rocky Mountain Training

A revealing and unflinchingly honest exploration of the fashion industry, including profiles of the great designers, reviews the history of couture from the days of French designers wielding total authority to the current market-driven industry ruled by consumers
Mere clothing is transformed into desirable fashion by the way it is represented in imagery. Fashion's Double examines how meanings are projected onto garments through their representation, whether in painting, photography, cinema or online fashion film, conveying identity and status, eliciting fascination and desire. With in-depth case studies including the work of Nick Knight and Helmut Newton, film examples such as The Hunger Games, music video Girl Panic by Duran Duran, and much more, this book analyses the interrelationship between clothing, identity, embodiment, representation and self-representation. Written for students and scholars alike, Fashion's Double will appeal to anyone studying fashion, cultural studies, art theory and history, photography, sociology, and film.

The logo bible, this book provides graphic designers with an indispensable reference source for logo design. More than 1,300 logos are grouped according to their basic visual form. This vast collection includes the work of past masters, such as Paul Rand and Saul Bass, alongside some of the most exciting work from contemporary and emerging designers. A series of short texts discuss the most recent developments in logo design, whilst indexes of client, sector and designer ensure quick access to each logo. This is the complete logo book for any graphic designer.

Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.

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