* Over 200 of the best
illustrated typographical designs in the world today * Over 35 of the most
innovative designers and illustrators from around the world * Features a range
of techniques, from traditional drawing, collage and graffiti to the latest
software packages.
The world of design and contemporary
illustration is one of the fastest-growing and exciting creative fields in the
world today. Illustrative and decorative type is at the core of much of the
work of both illustrators and designers. This important book showcases some of
the very best illustrated typography in the world today. Over 35 of the most
interesting artists and designers from around the world - from South America to
Japan, Spain to Australia - are featured in this book, producing a rich
resource for those working in design and anyone who loves good illustration.
Their work shows a mixture of technique, from traditional drawing and
watercolours, to collage, Photoshop, Illustrator and other software. Their
typographical work comes in a variety of languages, but all the work has
application as well as inspiration for designers worldwide. This is the latest
in the hugely successful New Illustration series and should be on the shelf of
any designer or illustrator.
The Fundamentals of
Creative Advertising 2nd edition provides a rich introduction to the key
elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the
role of the creative team (comprising art director and copywriter) and examine
the ways in which these teams generate ideas and the techniques they utilize.
This second edition reflects the changes that have taken place within the
advertising industry over recent years and, in particular, the growth of
digital media and integrated advertising campaigns. Interviews with leading
practitioners, exercises and checklists combine to provide an up-to-date
overview of the industry, and to encourage a practical application of the
creative ideas explored within the book
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