Design Elements, Form and Space takes an
in-depth look at building grids and layouts based on visual language systems
and how images, text, and white space interact on the page. Principles of
spatial organization are examined and explored through visual examples
accompanied by brief text to keep the content light and simple, and content
rich.
Collage has enjoyed a resurgence in popularity
during the twenty-first century, resulting in an explosion of creativity. This
showcase of cutting-edge contemporary art from across the globe features
galleries of collage by 30 practitioners, from the surreal landscapes of Beth
Hoeckel to Fabien Souche's humorous appropriations of pop culture. Each artist
has also created a new piece especially for this book, all using the same
original image, but with results as wildly diverse as the medium of collage
itself. This collection is visual inspiration for art lovers and an
appreciation of the transformation of old into new. Loaded with stunning
see-it-to-believe-it visuals by a roster of all-star artists working in the
trending medium of collage, this book is a perfect gift pick or self-purchase
for collage fans and practitioners, art students and indie art fans.
Successful visual outcomes can only be arrived
at through the generation of great ideas, driven by research that will
ultimately provide the designer with a range of potential design solutions.
Basics Graphic Design 03: Idea Generation explores the different ways in which
the designer can generate ideas. Consideration is given to audience, context
and materials as well as to the many levels of idea generation, from the macro
to the micro, from brainstorming to more focused, selective and strategic
systems.
TM offers graphic designers and those
interested in the history of design and branding a uniquely detailed look at a
select group of the very best visual identities. The book takes 29
internationally-recognised logos and explains their development, design, usage
and purpose. Based upon interviews with the designers responsible for these
totems, and encompassing the marks from a range of corporate, artistic and cultural
institutions from across the globe, TM reveals the stories behind such icons as
the Coca-Cola logotype, the Penguin Books colophon and the Michelin Man. Based
upon comprehensive research, authoritatively written and including a wealth of
archival and previously unpublished images, TM is an opportunity to discover
how designers are able to squeeze entire identities into 29 simple logos.
The Graphic Design Reference &
Specification Book should always be next to a designer's computer. Completely
practical with only the most needed information, this valuable book provides
designers with all the little details that can make or break a design, such as
how much space to leave in the gutter when designing barrel folds, how to
layout a template for a box, and the ratios of each part, as well as metric
conversion charts, standard envelope sizes in the USA, Europe, Canada and Asia,
and much more. This hardworking handbook is compact and accessible and is a
must-have for any graphic designer.
Creating Your Digital Design Portfolios is a
comprehensive manual. It equips designers and illustrators with all they need
to know to build and present a digital portfolio that packs a punch and will
stand out in today's competitive creative job market. This jargon-free book
covers everything from web hosting and uploading content, to personalizing and
presenting your work to clinch the job. Extraordinary examples of well-
constructed and unique portfolios are used to reveal the how, what, and why of
putting together an effective digital portfolio, and professional advice from
leading art directors, graphic designers and illustrators explains how to make
a good impression, as well as outlining the pitfalls.
Expand your knowledge of the aesthetics, forms
and meaning of motion graphics as well as the long-running connections between
the American avant-garde film, video art and TV commercials. In 1960
avant-garde animator and inventor John Whitney started a company called
"Motion Graphics, Inc." to make animated titles and logos. His new
company crystalized a relationship between avant-garde film and commercial
broadcast design/film titles. Careful discussion of historical works puts them
in context, allowing their reappearance in contemporary motion graphics clear.
This book includes a thorough examination of the history of title design from
the earliest films through the present, including Walter Anthony, Saul Bass,
Maurice Binder, Pablo Ferro, Wayne Fitzgerald, Nina Saxon, and Kyle Cooper.
This book also covers early abstract film (the Futurists Bruno Corra and
Arnaldo Ginna, Leopold Survage, Walther Ruttmann, Viking Eggeling, Hans
Richter, Oskar Fischinger, Mary Ellen Bute, Len Lye and Norman McLaren) and
puts the work of visual music pioneers Mary Hallock-Greenewalt and Thomas
Wilfred in context. The History of Motion Graphics is the essential textbook
and general reference for understanding how and where the field of motion
graphic design came from and where it's going.
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