Summer support sessions for Dissertation!

Are you second year student? Have you been given your dissertation assignment brief? Not sure where to start?

Don't worry!

The Study Zone and Library are running dissertation support sessions this summer, in July and August, to help you feel prepared to do your dissertation research project.

Brand new self service machine!

The Library has recently installed a shiny new self service machine - this means that the process of borrowing and returning books should be much quicker and easier.

All you need to do is touch your card to the reader on the front of the machine - and then place ALL the items you are taking out, onto the shelf.

It will then give you return dates, which you can either have as a printed slip, or and email notification - helping to use less paper and protect our environment.

Library staff will still be on hand to help out!

Let us know what you think!

library@pca.ac.uk

Harvard Referencing Sessions!

Harvard Referencing Help!

Dear 3rd year students,

As the dissertation deadline looms, the library are offering help with Harvard referencing.

From Monday the 15th of January and all of next week, Donna and Emily will be offering sessions to check over your referencing.

We welcome drop-ins, however to ensure that we can see as manystudents as possible it is advisable to book a session by emailing library@pca.ac.uk

New Off Air Recording!

Did you know the library has a license that allows us to recording films and tv programs? 




We have just recorded 'Song of the Sea' 




From the team that brought you 'Secret of Kells' The enchanting Irish animation SONG OF THE SEA tells the story of Ben and his little sister Saoirse – the last Seal-child – who embark on a fantastic journey across a fading world of ancient legend and magic in an attempt to return to their home by the sea. The film takes inspiration from the mythological Selkies of Irish folklore, who live as seals in the sea but become humans on land.

SONG OF THE SEA, directed by Tomm Moore (The Secret of Kells) features the voices of Brendan Gleeson, Fionnula Flanagan, David Rawle, Lisa Hannigan, Pat Shortt and Jon Kenny.

email library@pca.ac.uk to request a recording.

Book of the Week.

This week, our book of the week comes from Illustration alumni Isaac Lenkiewicz.

A Castle in England, 741.5941 RHO

A collaboration between writer Jamie Rhodes and the National Trust, this unique graphic novel plunges us into the rich and often dark history of Scotney Castle in Kent.

Recreating the castle’s past from the Medieval to the Edwardian ages, five rising stars from the UK comics scene (Isaac Lenkiewicz, Briony May Smith, William Exley, Becky Palmer and Isabel Greenberg) have illustrated five short stories that mix fiction with fact, creating a visually striking graphic collection that is steeped in historical context.

See this on our new books stand today! #plymouthcollegeofartlibrary

New books for Game Arts

Game character development  /  Antony Ward.  (c2008)

794.8 WAR

"Game Character Development" takes you through all the steps needed to create compelling, highly-detailed characters for games. This book is suitable for both beginner game artists and experienced designers who want to brush up their skills, and covers the latest character creation tools and technologies. Throughout this book you will work step-by-step to create a finished character that incorporates all of the methods presented. First you’ll examine the available modeling techniques and then create a base mesh. You’ll then incorporate UV mapping and virtual sculpting. With the basic model created, you’ll explore advanced techniques to add texture and detail, and finish up by optimizing and refining your character. The techniques presented can be applied with virtually any 3D software program, so you’re free to work within the application with which you’re most familiar. If a specific tool is introduced, a brief introduction will cover the basic information you need to utilize it. There’s even a chapter with suggestions on what you’ll need to add to your finished character before it gets introduced into the game production pipeline, including adding facial expression, rigging, and even animation. And a helpful reference section provides additional resources to help you with those next steps.

A practical guide to indie game marketing  /  Joel Dreskin.  (2016)

794.8146 DRE

For those who want to earn a regular income from making indie games, marketing can be nearly as vital to the success of the game as the game itself. A Practical Guide to Indie Game Marketing provides you with the tools needed to build visibility and sell your game. With special focus on developers with small budgets and limited staff and resources, this book is packed with recommendations and techniques that you can put to use immediately. As a seasoned marketing professional, author Joel Dreskin provides insight into practical, real-world experiences from marketing numerous successful games and also shares tips on mistakes to avoid. Presented in an easy to read format, A Practical Guide to Indie Game Marketing includes information on establishing an audience and increasing visibility so you can build successes with your studio and games.

How 2 become a Game Designer  /  Brown, Joshua  (2014)

794.8 BRO

How to become a Game Designer. The Ultimate guide for joining the video games industry and getting the exact Game Developer job you want. This comprehensive guide includes: Insider Information - the ins and outs of the game industry Job Roles - the types of jobs within the game industry and how to get them; How to Apply for game developer Jobs - using a step-by-step process; Application Process - Expert Cvs, Cover Letters and Interview Techniques; Interview Skills Guide - How to Pass Game Developer Interviews with actual sample questions and responses; Cvs / Resumes - Learn how to tailor your Cv with multiple templates and real successful examples; Portfolio - How to build a stunning professional portfolio; Education and Educational Institutions Networking - How to network effectively and gain invaluable contacts; Full of Insider Top Tips - perfect for aspiring game artists, game programmers, game writers, audio artists, games designers, game testers and those wanting to get ahead of other potential game developer candidates! The video game industry is an exciting and expanding modern industry that is attracting many creative people from all over the world. Due to the increasing competition for job roles it can be a difficult process. This book contains insider tips and advice on what you need to know to get your dream job working inside the video games industry. This book also includes information on becoming a freelance artist and setting up your own independent games company, including the legal considerations. Break into the video game industry today with this comprehensive insider's guide!

Spooky New Titles.

The library has taken stock of several spooky new titles and put on a ghoulish display to celebrate Halloween! We have also acquired some new books on witchcraft and magic.

The art of horror : an illustrated history  /  edited by Stephen Jones ; foreword by Neil Gaiman.  (2015)

741.674 JON

Amazingly, there has never been a book quite like The Art of Horror- a celebration of frightful images, compiled and presented by some of the genre's most respected names. While acknowledging the beginnings of horror-related art in legends and folk tales, the focus of the book is on how the genre has presented itself to the world since the creations of Bram Stoker and Mary Shelley first became part of the public consciousness in the 19th century. It's all here: from early engravings-via dust jackets, book illustrations, pulp magazines, movie posters, comic books, and paintings-to today's artists working entirely in the digital realm. Editor Stephen Jones and his stellar team of contributors have sourced visuals from archives and private collections (including their own) worldwide, ensuring an unprecedented selection that is accessible to those discovering the genre, while also including many images that will be rare and unfamiliar to even the most committed fan. From the shockingly lurid to the hauntingly beautiful-including images of vampires, werewolves, zombies, ghosts, demons, serial killers, alien invaders, and more-every aspect of the genre is represented in ten themed chapters. Quotes from artists/illustrators, and a selection from writers and filmmakers, are featured throughout.

The Krampus and the old, dark Christmas : roots and rebirth of the folkloric devil  by  Al Ridenour.  (2016)

398.4 RID

With the appearance of the demonic Christmas character Krampus in contemporary Hollywood movies, television shows, advertisements, and greeting cards, medieval folklore has now been revisited in American culture. Krampus-related events and parades occur both in North America and Europe, and they are an ever-growing phenomenon.

Though the Krampus figure has once again become iconic, not much can be found about its history and meaning, thus calling for a book like Al Ridenour's The Krampus: Roots and Rebirth of the Folkloric Devil. With Krampus's wild, graphic history, Feral House has hired the awarded designer Sean Tejaratchi to take on Ridenour's book about this ever-so-curious figure.

Al Ridenour has lectured on Krampus at the Goethe Institutes in Los Angeles. He became somewhat of an internet phenomenon himself due to the hilarious hijinks he coordinated with the controversial Cacophony Societies.

The Occult, Witchcraft & Magic  by  Christopher Dell.  (2016)

133.409 DEL

From the earliest Paleolithic cave rituals, magic has gripped the imagination. Magic and magicians appear in early Babylonian texts, the Bible, Judaism and Islam. Secret words, spells and incantations lie at the heart of every mythological tradition. Today, magic means many things: contemporary Wicca is practised widely as a modern pagan religion in Europe and the US; ‘magic’ also evokes the cathartic rituals of Chaos magic, but stretches to include the non-spiritual, rapid-fire sleight of hand performed by slick stage magicians who fill vast arenas. 
The Occult, Witchcraft and Magic is packed with authoritative text and a huge and inspired selection of images, chosen from unusual and hidden sources. The material is presented in 100 entries, and includes some of the best-known representations of magic and the occult from around the world.

The Little Book of Witchcraft  by  Astrid Carvel.  (2017)

133.43 CAR

Are you in need of a little magic to entice love into your life?

Maybe someone you know could benefit from a good-luck spell?

Or perhaps you want to feel more in control of your destiny?

The Little Book of Witchcraft uncovers the mysteries of this ancient art and shows you how to tap into the positive natural energies of the cosmos to release your inner power. Learn about different kinds of witchcraft and its fascinating history, its symbolism and the building blocks of Wicca, and how to perform simple spells to attract good energy, luck, love, health and happiness.

New Animated Films!

The Library has purchased several animated films, whether you are looking for inspiration on storytelling and narrative, or just something to keep you occupied now the evenings are darker.



Finding Dory (2016)
791.4334 FIN

From the Academy Award–winning creators of Disney Pixar’s Finding Nemo (Best Animated Feature, 2003) comes an epic undersea adventure filled with imagination, humour and heart. When Dory, the forgetful blue tang, suddenly remembers she has a family who may be looking for her, she, Marlin and Nemo take off on a life-changing quest to find them with help from Hank, a cantankerous octopus; Bailey, a beluga whale who’s convinced his biological sonar skills are on the fritz; and Destiny, a nearsighted whale shark. Bring home the movie overflowing with unforgettable character and dazzling animation.



The Red Turtle (2017)
791.4334



From acclaimed director Michaël Dudok de Wit, and produced by the legendary Academy Award-winning animation house Studio Ghibli (Spirited Away), comes a magical castaway story that combines beauty, nature and mystery. Nominated for an Academy Award for Best Animated feature, The Red Turtle is a stunning and touching animation about the transience of life.




Zootropolis (2016)
791.4334 ZOO




Zootropolis is a city like no other. But when optimistic Judy Hopps arrives, she discovers that being a bunny on a police force of big, tough animals isn’t so easy. Determined to prove herself, she jumps at the opportunity to crack a case, even if it means partnering with a fast-talking fox, Nick Wilde. Walt Disney Animation Studios’ 'Zootropolis,' is a comedy-adventure directed by Tangled’s Byron Howard and Wreck-It Ralph’s Rich Moore.






Kubo and the Two Strings
791.4334 KUB



Young Kubo's peaceful existence comes crashing down when he accidentally summons a vengeful spirit from the past. Now on the run, Kubo joins forces with Monkey and Beetle to unlock a secret legacy. Armed with a magical instrument, Kubo must battle the Moon King and other gods and monsters to save his family and solve the mystery of his fallen father, the greatest samurai warrior the world has ever known.



Come in to the library and take these away today!

New Animation Books for September.

The Library has taken stock of a whole host of animation books this September. Below are just a few titles, come in to the library or search the catalogue to find out more.

Comedy For Animators.

 791.4334 LYO

While comedy writers are responsible for creating clever scripts, comedic animators have a much more complicated problem to solve: What makes a physical character funny? Comedy for Animators breaks down the answer by exploring the techniques of those who have used their bodies to make others laugh. Drawing from traditions such as commedia dell'arte, pantomime, Vaudeville, the circus, and silent and modern film, animators will learn not only to create funny characters, but also how to execute gags, create a comic climate, and use environment as a character. Whether you're creating a comic villain or a bumbling sidekick, this is the one and only guide you need to get your   audience laughing!

Facial Expressions: a visual reference for artists

704.942 SIM

Facial Expressions includes more than 2,500 photographs of 50 faces—men and women of a variety of ages, shapes, sizes, and ethnicities—each demonstrating a wide range of emotions and shown from multiple angles. Who can use this book? Oh, only every artist on the planet, including art students, illustrators, fine artists, animators, storyboarders, and comic book artists. 

Elemental Magic: The Art of Special Effects Animation

791.4334 GIL

 Animation guru Joseph Gilland breaks down the world of special effects animation with clear step-by-step diagrams and explanations on how to create the amazing and compelling images you see on the big screen. 'Elemental Magic' is jam-packed with rich, original illustrations from the author himself which help explain and illuminate the technique, philosophy, and approach behind classical hand drawn animated effects and how to apply these skills to your digital projects. 

A taste for Film? Featuring some our new books from our Film Section - available to borrow from the Library today!

The Film Director Prepares : Everything You Need to Know Before You Shout Action!

791.43 GRI

From script analysis to post production, here is the all-inclusive guide to directing for film and television. Written by noted director-producer Myrl Schreibman, "The Film Director Prepares" offers practical insights on film making, using real-life examples directors won't learn in school. With topics including working with actors, using the camera to tell a story, setting mood, staging, maintaining performance levels, covering shots, and directing for different mediums, "The Film Director Prepares" will leave new directors truly prepared for their careers.

Cinematography : theory and practice : image making for cinematographers and directors

791.43 BRO

There's more to being a DP than holdng a light meter! With this book as your guide, you are on your way to learning not only about the equipment and technology, but also about the concepts and thought processes that will enable you to shoot professionally, efficiently, and with artistic mastery. A leading book in the field, Cinematography has been translated into many languages and is a staple at the world's top film schools. Lavishly produced and illustrated, it covers the entire range of the profession. The book is not just a comprehensive guide to current professional practice; it goes beyond to explain the theory behind the practice, so you understand how the rules came about and when it's appropriate to break them. In addition, directors will benefit from the book's focus on the body of knowledge they should share with their Director of Photography. Cinematography presents the basics and beyond, employing clear explanations of standard practice together with substantial illustrations and diagrams to reveal the real world of film production. Recognizing that professionals know when to break the rules and when to abide by them, this book discusses many examples of fresh ideas and experiments in cinematography. Covering the most up-to-date information on the film/digital interface, new formats, the latest cranes and camera support and other equipment, it also illustrates the classic tried and true methods.

Adobe Premiere Pro CC : 2015 release

791.43 ADO

Those creative professionals seeking the fastest, easiest, most comprehensive way to learn Adobe Premiere Pro CC choose Adobe Premiere Pro CC (2015 release) Classroom in a Book from Adobe Press. The 19 project-based lessons in this book show readers step-by-step the key techniques for working in Premiere Pro. Readers learn to take a project from beginning to end where they'll get the basics on things like organizing media, using audio, creating transitions, producing titles, and adding effects. Once they have the basics down, they'll learn how to take their projects further by sweetening and mixing sound, compositing the footage, adjusting color, compressing and exporting files, and much more. (( Adobe Premiere Pro CC (2015 release) offers many new capabilities to the editor who needs quick results and this book covers the workflows required to get the job done. Best of all, the companion DVD (also available as an online download) includes lesson files so readers can work step-by-step along with the book. The online companion files include all the necessary assets for readers to complete the projects featured in each chapter as well as ebook updates when Adobe releases new features for Creative Cloud customers. And new to this release, all buyers of the book get full access to the Web Edition: a Web-based version of the complete ebook enhanced with video and interactive multiple-choice quizzes.

The technique of film and video editing : history, theory, and practice

791.43 DAN

The Technique of Film and Video Editing provides a detailed, precise look at the artistic and aesthetic principles and practices of editing for both picture and sound. Because editing is about more than learning a specific software program, this book focuses on the fundamentals of editing as art. Analysis of photographs from dozens of classic and contemporary films and videos provide a sound basis for the professional filmmaker and student editor.

This book puts into context the storytelling choices an editor will have to make against a background of theory, history, and practice. This edition includes brand new chapters covering the goals of editing, including editing for narrative clarity, subtext, aesthetics, and dramatic emphasis, all showing how to evoke specific audience responses. Some of the new films to be discussed include A History of Violence, Atonement, The Departed, Forgetting Sarah Marshall, MIchael Clayton, and more.

Cutting rhythms : intuitive film editing

791.43 PEA

There are many books on the technical aspects of film and video editing. Much rarer are books on how editors think and make creative decisions.
Filled with timeless principles and thought-provoking examples from a variety of international films, the second edition of Karen Pearlman’s Cutting Rhythms offers an in-depth study of the film editor’s rhythmic creativity and intuition, the processes and tools editors use to shape rhythms, and how rhythm works to engage audiences in film. While respecting the importance of intuitive flow in the cutting room, this book offers processes for understanding what editing intuition is and how to develop it. This fully revised and updated edition contains:
New chapters on collaboration and "editing thinking";
Advice on making onscreen drafts before finalizing your story
Tips on how to create and sustain audience empathy and engagement;
Explanations of how rhythm is perceived, learned, practiced and applied in editing;
Updated discussions of intuition, structure and dynamics;
An all-new companion website (www.focalpress.com/cw/pearlman) with video examples and links for expanding and illustrating the principles of key chapters in the book.

A-Z great film directors

791.4302330922 TUO

A striking, design-led reference book. A-Z Great Film Directors features Andy Tuohy's portraits of 52 directors significant for their contribution to cinema including kings of world cinema Wong Kar-Wai and Akira Kurosawa, arthouse pioneers Fritz Lang and David Lynch as well as the often under-appreciated female directors Kathryn Bigelow and Jane Campion.
With text by film journalist Matt Glasby, each director's entry will also have a summary of the essential things you need to know about them, why they're important, a list of their must-see films, and a surprising fact or two about them, as well as images of their key films throughout. So whether you're already a film afficionado, or looking for a helpful cheat to pass convincingly as an arthouse fan, you'll love this guide to international directors, past and present.

The Stanley Kubrick archives

791.430233092 KUB

The Kubrick files from the archives of cinematic genius. In 1968, when Stanley Kubrick was asked to comment on the metaphysical significance of 2001: A Space Odyssey, he replied: It’s not a message I ever intended to convey in words. 2001 is a nonverbal experience...I tried to create a visual experience, one that bypasses verbalized pigeonholing and directly penetrates the subconscious with an emotional and philosophic content. Now available as part of our Bibliotheca Universalis series, The Stanley Kubrick Archives borrows from the director s philosophy. From the opening sequence of Killer’s Kiss to the final frames of Eyes Wide Shut, it allows the masterful visuals of Kubrick s complete films to impress through a sequence of compelling, mesmerizing stills. We uncover Kubrick s creative process through fascinating archival material, including set designs, sketches, correspondence, documents, screenplays, drafts, notes, and shooting schedules. Accompanying the visual material are essays by noted Kubrick scholars, articles written by and about Kubrick, and a selection of Kubrick s best interviews. The result is a visual, archival, and scholarly journey through masterworks of 20th century cinema and the meticulous mind of the director behind them.

The man with the golden eye : designing the James Bond films

791.43025092 LAM

Oscar-winning production designer Peter Lamont worked behind the scenes on 18 James Bond films, beginning with the 1960s classics starring Sean Connery and George Lazenby. From the 1980's on-wards he was the production designer of the films starring Roger Moore, Timothy Dalton, Pierce Brosnan and Daniel Craig. Along the way, he worked with director James Cameron and contributed to The Ipcress File and Chitty Chitty Bang Bang, some of the other films made by Bond producers Albert R Broccoli and Harry Saltzman. The Man With the Golden Eye is a richly illustrated memoir that provides an unparalleled insight into some of the best-loved films ever made.

Documentary storytelling : creative nonfiction on screen

791.4353 BER

Documentary Storytelling has reached filmmakers and film goers worldwide with its unique focus on the key ingredient for success in the growing global documentary marketplace: storytelling. This practical guide reveals how today’s top filmmakers bring the tools of narrative cinema to the world of nonfiction film and video without sacrificing the rigor and truthfulness that give documentaries their power. The book offers practical advice for producers, directors, editors, cinematographers, writers and others seeking to make ethical and effective films that merge the strengths of visual and aural media with the power of narrative storytelling. In this new, updated edition, Emmy Award-winning author Sheila Curran Bernard offers:

New strategies for analyzing documentary work.
New conversations with filmmakers including Stanley Nelson (The Black Panthers), Kazuhiro Soda (Mental), Orlando von Einsiedel (Virunga), and Cara Mertes (JustFilms)
Discussions previously held with Susan Kim (Imaginary Witness), Deborah Scranton (The War Tapes), Alex Gibney (Taxi to the Dark Side), and James Marsh (Man on Wire).

Esoteric Hollywood : sex, cults and symbols in film

791.436 DYE

Like no other book before it, this work delves into the deep, dark and mysterious undertones hidden in Tinsel town s biggest films. Esoteric Hollywood is a game-changer in an arena of tabloid-populated titles. After years of scholarly research, Jay Dyer has compiled his most read essays, combining philosophy, comparative religion, symbolism and geopolitics and their connections to film. Readers will watch movies with new eyes, able to decipher on their own, as the secret meanings of cinema are unveiled."

Race, gender, and sexuality in post-apocalyptic TV and film

791.4368228 GUR

This book offers analyses of the roles of race, gender, and sexuality in the post-apocalyptic visions of early twenty-first century film and television shows. Contributors examine the production, reproduction, and re-imagination of some of our most deeply held human ideals through sociological, anthropological, historical, and feminist approaches.

News from the Library and New Books with Animation and Film Students in mind

The Library has been very busy over the summer installing a New Library Management System. This has allowed the Library to re-look at some of its policies in the hope to improve its services to users.

NEW LOAN ENTITLEMENTS:

All students are now entitled to borrow up to 10 items at any one time. In addition, you can also borrow Headphones, Laptops & Visual Rulers to use in the Library.

AVOID OVERDUE FINES:

2 days prior to the item being due back to the library you will receive an email. This is to remind you about your items on loan and that you need to return the items or renew them. If you would like to keep using them, please click on the blue web-link. This will take you straight to your Library account where you can click on a renew button to renew your library loans. You can do this up to five times before you have to physically bring to item into the Library to renew. From your Library Account page you can also search the Library catalogue.  Hopefully the new e-mail alert system will help you avoid overdue Library Fines

If you need help logging into your Library account, searching the Library Catalogue or reserving books please ask at the Library counter; and we will be happy to help.  Equally if you need help in accessing the Library’s databases please just ask.

NEW LIBRARY STUDY AREAS:

The Library’s space has been slightly re-organised, in addition to the main Library there are now two quiet study rooms; one is for complete silent study and the other is for quiet study, where quiet conversation will be allowed.

THE LIBRARY CATALOGUE

Click HERE to explore the new look Library catalogue.

NEW LIBRARY BOOKS WITH ANIMATION & FILM IN MIND

Film And Video Budgets / By Michael Wiese AndDeke Simon.

This revised edition offers detailed budget formats and sample budgets for more than 18 different kinds of productions - from film and tape documentaries to music videos, industrials and a $5 million feature film - along with information such as a master list of line items, which lists just about everything that could possibly be put into a production. Also included is a new chapter on setting up a production company, a new chapter on pre-production which includes such subjects as clip and music clearance, crew negotiations and casting.

Viral Marketing: The Science Of Sharing/ Karen Nelson-Field

Viral Marketing: The Science of Sharing is not your typical 'how to get shared' book. It would be nice to believe that viral success is as easy as being sneezed on. Those who spend a marketing dollar relish the possibility that the brave new world has brought brave new rules and the tantalising potential for a free ride. After applying scientific method and rigorous research to the topic, Nelson-Field says, "Wake up and smell the well-branded coffee". Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices. Viral Marketing suggests that contrary to current trends, the old scientific laws of buyer behaviour and advertising still apply to social media. Marketers who have read How Brands Grow will find the key research that underpins this new work familiar. Nelson-Field's research builds on the science behind brands and buying. This is a must read book for anyone working in the social media space. Read it before you strap those roller skates onto a kitten, it might just save you some time, money and credibility. Watch Karen Nelson-Field talk about her research on how emotions drive video sharing. 

A History OfExperimental Film And Video : From The Canonical Avant-Garde To Contemporary BritishPractice / A.L. Rees.

This new edition covers the history of avante-garde film and video, ranging from Cezanne and dada, via Cocteau, Brakhage and Le Grice, to the new wave of British video artists in the 1990s. The author also reconstitutes the avante-garde film as an independent form of art practice with its own internal logic and aesthetic discourse

The ViralVideo Manifesto : Why Everything You Know Is Wrong And How To Do What ReallyWorks / By Stephen Voltz

Creating the next YouTube blockbuster is easier than you think! Includes more than 100 QR Codes linking to successful viral videos! "These guys are the viral experts, and they show you the way in clear, concise language. This is the first recipe for virality that I buy." (Kent Nichols, co-creator of viral phenomenon AskANinja.com). One Saturday morning in 2006, Stephen Voltz and Fritz Grobe dropped 500 Mentos mints into 100 bottles of Coke in front of a video camera. Their video went viral in a matter of hours, and before they knew it, David Letterman, Conan O'Brien, and NPR were calling. Since then, more than 100 million people have watched "The Extreme Diet Coke & Mentos Experiments". Why? Because Voltz and Grobe did everything right. Now, in "The Viral Video Manifesto", they explain how you can make a video guaranteed to pack a major punch by applying four core principles: Be True...Don't fake it. Make it real; Don't Waste My Time...Get down to business right away; Be Unforgettable...Show us something we've never seen before; and It's All About Humanity...An emotional connection is the key to sharing.

The Illusion Of Life : Disney Animation / FrankThomas And Ollie Johnston.

Traces the development of Disney animation, explains what made Disney's style unique, and features original sketches and drawings revealing the origins of Mickey Mouse and other Disney characters.

The IllusionOf Life II : More Essays On Animation / Edited By Alan Cholodenko.

"The Illusion of Life 2" continues the first volume's pioneering work in the theory of animation. Covering a range of key topics, including post-WWII animation in Japan and the United States, computer animation, games, flight simulation and war, as well as issues of a general theoretical nature, the sixteen essays and introduction provide an abundance of new understandings, approaches, correctives, and challenges to scholars of animation as well as film.